Power Paragraph

    As in the business plan section, each chapter in  the business proposal section deals with one key issue on the evaluation scorecard. You will find it easier to first write your power paragraphs with perfect phrases before writing the proposal. That will help you focus on the elements that will sell your proposal. You can then place the power paragraphs into the right sections of your proposal. In the letter proposal, you may be able to use each power paragraph of perfect phrases only once.

Elements of the Power Paragraph

First goal : State what the client feels are its needs.
    I feel the number-one mistake people make in proposals is to list what they feel are the client’s needs, rather than focusing on what the client feels are its needs. When listing needs, quote the client directly, if at all possible, If you are doing a joint cooperation or partnership proposal, also be sure that you state your needs as well as the client’s needs, with equal emphasis

Second goal: State the immediate purpose of meeting those needs.
    Many proposals fall by the wayside because the client decides not to address its needs. Reaffirming the importance of meeting those needs helps encourage client to move forward with the proposal.

Conclusion: State the longer-term benefit of meeting those needs.
    Your statement about why meeting the need is important should typically be specific to the situation. The benefit as presented in the conclusion should be broader, with a strong impact on the potential client.